Social Salon PDX
Founder & Creative Director
Beauty Brands That Actually Convert
Social Salon PDX was founded because the beauty and aesthetics industry has a specific problem that generic social media agencies don't understand: in this space, trust is everything, and trust is visual. A potential patient deciding between two med spas isn't reading the fine print — they're scrolling Instagram, looking at before and afters, reading the vibe of the space, deciding whether the injector looks like someone they'd trust with their face. A nail artist's next 10 clients are going to come from her Instagram. An esthetician's booking calendar lives and dies by how her content performs. Social Salon PDX was built by someone who understands this industry and knows how to translate expertise and aesthetic into content that builds real trust and drives real bookings.
Our Clients
Aesthetic Medicine Clinics
Botox, filler, laser, and full-service medical aesthetics practices that need content that looks credible, clinical-adjacent but approachable, and compliant with platform guidelines.
Medical Spas
Medspa brands building a premium positioning and need their social presence to reflect the quality of their services and the experience of walking through their doors.
Estheticians
Independent and studio-based estheticians who know their craft inside out but need a creative partner to translate that expertise into content that grows their client base.
Hair Stylists
Colorists, stylists, and salon owners who need content that showcases their work beautifully and consistently — not just the final result, but the process and the personality behind it.
Nail Artists
Nail technicians whose work is inherently visual and whose Instagram is their portfolio, their booking page, and their brand — all at once.
What We Do
Content Strategy
A clear, consistent plan for what you post, when you post it, and why. Built around your specific audience, your booking goals, and the platforms where your ideal clients actually spend time.
Content Creation
Photography, video, Reels, and graphics that look high-end without looking stiff. We capture the work, the space, the personality, and the experience — the things that make a potential client choose you.
Social Media Management
Full-service account management: scheduling, posting, caption writing, hashtag strategy, and community engagement. You focus on the work; we handle the feed.
Brand Identity for Social
Visual identity systems designed specifically for social platforms: color palettes, typography, templates, highlight covers, and profile optimization that makes your account instantly recognizable and immediately trustworthy.
The Social Salon Difference
Most social media agencies don't know the difference between a PRF treatment and a HydraFacial. They don't know why before-and-afters need specific disclaimers, or how to frame medical aesthetic results in a way that's compelling without being misleading. They don't understand that a nail artist's audience wants to see the process, not just the finished set. Social Salon PDX was built inside this industry — which means the strategy, the content, and the creative direction are all calibrated to what actually works for beauty and aesthetics businesses, not adapted from a playbook built for something else entirely.
Ready to turn your social presence into a booking machine?
Work With Us